AI traffic attribution
How to track Perplexity traffic to your website
Perplexity is recommending products and linking to sites in its answers. When someone clicks through to yours, most analytics tools file it under “direct” — so you never learn that Perplexity sent you a customer. Here's how to fix that.
The hard way (GA4)
In GA4 you can build a custom channel group that matches the Perplexity referrer (perplexity.ai) and, where available, its utm_source. It works, but it's manual, it only reports visits (never whether they converted), and it breaks every time an engine changes how it passes referrers.
The easy way
Paste one line of first-party tracking code on your site. It detects Perplexity automatically — by referrer and by utm_source, so it catches visits even when Perplexity strips the referrer — and ties each one to signups and revenue, not just pageviews. Other AI tools tell you whether Perplexity mentions you; this tells you which Perplexity visitors became customers.
One thing to know about Perplexity
Perplexity passes a clean referrer, making it one of the more trackable engines — if your analytics is actually set up to recognize perplexity.ai as its own channel instead of lumping it into generic 'referral.'
See if Perplexity is sending you customers
One line of code. Works with any website. First-party — no API needed.
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