AI is the fastest-growing channel you can't see. One first-party pixel shows which engines — ChatGPT, Perplexity, Gemini, Copilot, Claude — send visitors and which ones actually convert. Other tools track whether AI mentions you; we track the customers it sends.
AI visitors are reported to convert ~4–5× higher than traditional search — so knowing which engines send them matters.
One line of code · works with any website · first-party (no API)
Your channels — visits → customers
Illustrative. Your real numbers, by engine and by subreddit.
A tiny first-party snippet — the same kind Google or Facebook gives you. Add it once and it works on every page.
When someone arrives from an AI answer, the pixel sees the source (chatgpt.com, perplexity.ai, gemini.google.com…) — no setup, no tags needed.
Your dashboard shows visits and signups by engine — so you know if AI is actually driving customers, not just buzz.
Yes — including ChatGPT's paid tier and mobile app, which hide the referrer but still tag links with utm_source=chatgpt.com (we read that too). Since ChatGPT is ~80% of AI traffic, that matters. It's a large share, not 100% — see the gaps below.
ChatGPT, Perplexity, Gemini, Copilot, Claude, Grok, and more. Honest gap: Google's AI Overviews and AI Mode aren't trackable by anyone — they look like normal Google search to every analytics tool, ours included. We'd rather tell you than pretend.
Most analytics lump AI referrals into 'direct' or generic 'referral,' so you can't tell ChatGPT from a random link. We classify AI engines explicitly and tie them to conversions.
No. It's one line of code pasted in your site header (Webflow, WordPress, Shopify, Squarespace, Framer, etc.). Not technical? Send it to whoever manages your site.
Add one line of code and see your AI (and Reddit) traffic turn into a real customer scoreboard.
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