AI traffic attribution
How to track Gemini traffic to your website
Gemini is recommending products and linking to sites in its answers. When someone clicks through to yours, most analytics tools file it under “direct” — so you never learn that Gemini sent you a customer. Here's how to fix that.
The hard way (GA4)
In GA4 you can build a custom channel group that matches the Gemini referrer (gemini.google.com) and, where available, its utm_source. It works, but it's manual, it only reports visits (never whether they converted), and it breaks every time an engine changes how it passes referrers.
The easy way
Paste one line of first-party tracking code on your site. It detects Gemini automatically — by referrer and by utm_source, so it catches visits even when Gemini strips the referrer — and ties each one to signups and revenue, not just pageviews. Other AI tools tell you whether Gemini mentions you; this tells you which Gemini visitors became customers.
One thing to know about Gemini
Gemini passes a referrer inconsistently, and Google's AI Overviews look identical to organic search — so part of your Gemini-era traffic is structurally invisible to every tool. We track what's trackable and are honest about the rest.
See if Gemini is sending you customers
One line of code. Works with any website. First-party — no API needed.
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