AI traffic attribution
How to track Claude traffic to your website
Claude is recommending products and linking to sites in its answers. When someone clicks through to yours, most analytics tools file it under “direct” — so you never learn that Claude sent you a customer. Here's how to fix that.
The hard way (GA4)
In GA4 you can build a custom channel group that matches the Claude referrer (claude.ai) and, where available, its utm_source. It works, but it's manual, it only reports visits (never whether they converted), and it breaks every time an engine changes how it passes referrers.
The easy way
Paste one line of first-party tracking code on your site. It detects Claude automatically — by referrer and by utm_source, so it catches visits even when Claude strips the referrer — and ties each one to signups and revenue, not just pageviews. Other AI tools tell you whether Claude mentions you; this tells you which Claude visitors became customers.
One thing to know about Claude
Claude passes a referrer when used on the web (claude.ai), and its referral volume is growing quickly as more people use it for research and recommendations.
See if Claude is sending you customers
One line of code. Works with any website. First-party — no API needed.
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