Every conversation on Reddit is analyzed across multiple dimensions so you know exactly which leads to pursue and which to skip.
A lead is flagged as HOT when its Lead Gen Score or Engagement Opportunity Score is 7 or above. These are conversations where someone is showing real buying signals and your input would be highly valued. Leads scoring 6 are marked as WARM — worth watching but not urgent.
Each lead is scored 1–10 across five dimensions. Together, they tell you exactly how valuable a conversation is.
How likely this person will convert if you help them authentically. Measures buying signals, urgency, and openness to solutions.
Actively looking to buy or try a solution
Interested but still exploring options
General discussion, not ready to act
How well their problem matches what your product solves. A high fit score means your product is a natural answer to their question.
Their problem is exactly what you solve
Your product could help, but it's not the core use case
Tangentially related at best
How valuable it would be to join this conversation. Considers thread activity, recency, and whether a helpful reply would be welcomed.
Active thread, high visibility, your input would stand out
Decent opportunity, moderate visibility
Old thread or low engagement potential
How closely the conversation topic matches your tracked keywords and product category.
Conversation is squarely in your domain
Related topic, not a direct keyword hit
Only loosely related to your product
How genuine and organic the conversation is. Filters out spam, self-promotion, and bot-generated content so you only engage with real people.
Real person with a real problem
Appears authentic, minor signals of noise
Possible spam, bot, or self-promotion
Beyond scores, every lead is classified into one of four intent stages so you can tailor your approach.
The person knows they have a problem but hasn't started looking for solutions yet. They're venting, asking questions, or describing frustrations.
Example Post
"My team wastes hours every week manually tracking Reddit threads for leads..."
They've identified their problem and are actively looking for tools, services, or approaches that could help. Open to suggestions.
Example Post
"What tools do you guys use to monitor Reddit for sales opportunities?"
They know solutions exist and are evaluating specific products against each other. Comparing features, pricing, and reviews.
Example Post
"Has anyone tried SubredditSignals vs. doing Reddit lead gen manually? Worth the price?"
They've decided to buy and are looking for the final push — a discount, a recommendation, or confirmation. These are your hottest leads.
Example Post
"About to sign up for a Reddit lead gen tool. Any coupon codes or tips before I commit?"
A look at the process without giving away the secret sauce.
Using the official Reddit API, we continuously scan the communities you've selected for new posts and comments.
Each post is run through our scoring model which evaluates the text for buying signals, problem-solution fit, engagement quality, and authenticity.
The post receives a 1-10 score across all five dimensions, plus an intent stage classification. High-scoring leads get flagged immediately.
Hot leads surface to the top of your dashboard. You can filter by score, intent stage, or subreddit to focus on exactly what matters.
These are the minimum scores we use to surface leads in your dashboard. Leads below these thresholds are still tracked but won't appear as priorities.
Our AI model is trained on thousands of Reddit conversations with verified buyer intent. While no system is perfect, the multi-dimensional approach means you get a nuanced picture rather than a single binary yes/no.
Yes. You can adjust the minimum Lead Gen, Engagement, and Fit scores that determine which leads surface in your dashboard. This lets you tune for volume vs. quality based on your sales capacity.
Lead Gen Score measures how ready someone is to buy any solution. Fit Score measures how well their specific problem matches your product. A post can have high buying intent (Lead Gen 9) but low fit (Fit 3) if they're shopping for something you don't sell.
Continuously. As new posts and comments appear in your tracked subreddits, they're analyzed and scored in real time. You'll see new leads within minutes of them being posted.
No. The scoring methodology is transparent — you know exactly what each dimension measures and what the ranges mean. But the specific AI implementation is proprietary to maintain our competitive advantage and prevent gaming.
See which Reddit conversations are worth your time before you type a single reply.